Sekta ya mavazi ya kimataifa ilishuhudia kushuka kwa nguvu mnamo Machi 2024, na data za kuagiza na usafirishaji zinapungua katika masoko makubwa. The trend is consistent with falling inventory levels at retailers and weakening consumer confidence, reflecting a worrying outlook for the near future, according to a May 2024 report by Wazir Consultants.
Kupungua kwa uagizaji kunaonyesha kupungua kwa mahitaji
Ingiza data kutoka kwa masoko muhimu kama vile Merika, Jumuiya ya Ulaya, Uingereza na Japan ni mbaya. The United States, the world's largest importer of clothing, saw its clothing imports fall 6% year-on-year to $5.9 billion in March 2024. Similarly, the European Union, the United Kingdom and Japan saw declines of 8%, 22%, 22% and 26% respectively, highlighting the decline in global demand. Kupungua kwa uagizaji wa mavazi kunamaanisha soko la nguo linalopungua katika mikoa mikubwa.
Kujiamini kwa watumiaji, viwango vya hesabu vinaonyesha mahitaji dhaifu
Kupungua kwa ujasiri wa watumiaji kuzidisha hali hiyo. In the United States, consumer confidence hit a seven-quarter low of 97.0 in April 2024, meaning consumers are less likely to splurge on clothing. Ukosefu huu wa kujiamini unaweza kupunguza mahitaji na kuzuia kupona haraka katika tasnia ya mavazi. Ripoti hiyo pia ilisema kwamba hesabu za wauzaji zilianguka sana ikilinganishwa na mwaka jana. Hii inaonyesha kuwa maduka yanauza kupitia hesabu zilizopo na sio kuamuru mavazi mapya kwa idadi kubwa. Kujiamini kwa watumiaji dhaifu na viwango vya hesabu zinazoanguka zinaonyesha kupungua kwa mahitaji ya mavazi.
Uuzaji wa nje ole kwa wauzaji wakuu
Hali sio nzuri kwa wauzaji wa nguo pia. Major apparel suppliers such as China, Bangladesh and India also experienced a decline or stagnation in apparel exports in April 2024. China fell 3% year-on-year to $11.3 billion, while Bangladesh and India were flat compared to April 2023. This suggests that the economic slowdown is affecting both ends of the global apparel supply chain, but suppliers are still managing to export some clothing. Ukweli kwamba kupungua kwa usafirishaji wa mavazi kulikuwa polepole kuliko kupungua kwa uagizaji kunaonyesha kuwa mahitaji ya mavazi ya ulimwengu bado yanaendelea.
Kuchanganya rejareja ya mavazi ya Amerika
Ripoti hiyo inaonyesha mwenendo wa kutatanisha katika tasnia ya rejareja ya Amerika. While US clothing store sales in April 2024 are estimated to be 3% lower than in April 2023, online clothing and accessories sales in the first quarter of 2024 were only 1% lower than in the same period in 2023. Interestingly, US clothing store sales in the first four months of this year were still 3% higher than in 2023, indicating some underlying resilient demand. So, while clothing imports, consumer confidence and inventory levels all point to weak demand, US clothing store sales have unexpectedly increased.
Walakini, ujasiri huu unaonekana kuwa mdogo. Home furnishings store sales in April 2024 reflected the overall trend, falling 2% year-on-year, and cumulative sales in the first four months of this year are about 14% lower than in 2023. This suggests that discretionary spending may be shifting away from non-essential items such as clothing and home furnishings.
Soko la Uingereza pia linaonyesha tahadhari ya watumiaji. Mnamo Aprili 2024, mauzo ya duka la mavazi ya Uingereza yalikuwa dola bilioni 3.3, chini ya 8% kwa mwaka. However, online clothing sales in the first quarter of 2024 were up 7% compared to the first quarter of 2023. Sales in UK clothing stores are stagnant, while online sales are growing. Hii inaonyesha kuwa watumiaji wa Uingereza wanaweza kuwa wanabadilisha tabia zao za ununuzi kuwa njia za mkondoni.
Utafiti unaonyesha kuwa tasnia ya mavazi ya ulimwengu inakabiliwa na kushuka, na uagizaji, mauzo ya nje na mauzo ya rejareja yanaanguka katika baadhi ya mikoa. Kupungua kwa ujasiri wa watumiaji na viwango vya hesabu vinavyoanguka ni sababu zinazochangia. Walakini, data pia inaonyesha kuwa kuna tofauti kadhaa kati ya mikoa na njia tofauti. Uuzaji katika duka za nguo nchini Merika umeona ongezeko lisilotarajiwa, wakati mauzo ya mkondoni yanakua nchini Uingereza. Uchunguzi zaidi unahitajika kuelewa kutokwenda sawa na kutabiri mwenendo wa siku zijazo katika soko la mavazi.
Wakati wa chapisho: Jun-08-2024